With digital advertising surpassing television as the richest ad medium, radio sellers need to stay on top of the fast growing digital ad space and how it impacts radio. To help educate the industry, the Southern California Broadcasters Association (SCBA) has published a series of brief essays on all aspects of digital advertising.
The trade group says its new Digital Information Series is designed to assist members in understanding digital and how to position radio and its own digital platforms as “an important and essential partner to clients.” Each installment in the series is devoted to one subject and provides information “to engage and provoke creative thinking” for sellers in their meetings with clients and new prospects.
“The need for our member sales teams to have a solid working knowledge of non-radio digital platforms is critical to radio’s future,” SCBA president Thom Callahan said in a release announcing the series.