The recently released Q2 2017 Nielsen Comparable Metrics Report, which offers an in-depth apples-to-apples comparison of major media platforms—traditional radio, television, computers, smartphones, game consoles and tablets—is stirring plenty of notice, thanks to some mighty rosy statistics about broadcast radio. For one, Nielsen Audio managing director Brad Kelly was invited to write a guest column..
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Nielsen: ‘Top Way To Reach Consumers Across All Media’ Is Radio.
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Edison Share Of Ear Q4 2017: Radio Remains Front & Center.
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The Edison Research “Share of Ear” study quantifies the reach and time spent with of all forms of audio, and a number of key takeaways from its recently released Q4 2017 data showcase the fact that AM/FM radio remains the centerpiece of all audio platforms.
Offering a tidy summary of Edison’s latest statistics is the Westwood One “Everybody’s Listening” blog, Lauren Vetrano,
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